Successful Marketing Ideas for Home Builders

Home building and selling has the potential to be a lucrative business if (and it is a big “if”) there are regular inquiries translating to orders that result in steady revenues. Given the competition, it is sometimes challenging to get new customers. Customers have become more knowledgeable. In this scenario home builders need to put in extra efforts to market themselves and increase their steady stream of orders.

Stand out and specialize

A builder must create value and bring something special to the table. He could, for instance, join the niche of luxury custom home builders with attendant high returns and a reputation that earns new clients. This is not easy to achieve.

* However, what a builder can do is he can specialize in green building technologies and point out how his knowledge will result in homes that are more comfortable to live in as well as less energy hungry.

* There is practical wisdom enshrined in traditional building practices such as “Vaastu” from India. He could blend these principles with contemporary methods to create a unique image of his organization.

* A builder can also offer specialized lighting and ventilation guidance incorporated into the plans that will be perceived as giving value.

* He could also add landscaping and harmonizing exteriors with interiors as a skill.

* Custom designing service would also help a builder develop an identity of his own.

In fact, concentrating on offering custom luxury homes with special green building features, landscaping, lighting and interiors would lead to better long-term revenues and growth. If he gets one client, that new client is likely to refer him to others.

Going online

Buyers are searching online so it follows that builders too must be online in order to be found. A website is indispensable for online marketing efforts and the site must be Search engine optimized, full of informative content, spectacular imagery as well as video walk through.

* In addition to a regular website, deploying a property specific mobile responsive website gets more leads. The mobile site should show images, possibly a video and description as well as contact details in addition to testimonials from clients.

* Registering and listing property and agency on Yahoo Local and Google local, on maps and in local directories is foundation to local marketing. People usually use smartphones to find property in their vicinity.

* Writing and posting informative articles and blog posts

* Leverage social media to create an impression that the builder is an authority on his topic, hold contests online, give freebies for recommendations and plenty of other activities to network.

* Email newsletters are effective since it helps build one-to-one connection. Visitors to your website could be invited to sign up for newsletters and receive offers as well as information. Should a prospective buyer show interest, responding promptly and then maintaining the connection is vital for conversion.

In all the above matters, stressing on the specialization would help builders create a niche identity that would possibly lead to more inquiries from buyers looking for luxury custom home builders located in Anderson SC. For more Details: http://www.actionconstructionco.com/

House Plans in 3D – A Market Strategy For Home Builders and Residential Developers

With the economy still forecast to be gloomy and an uncertain road ahead, many residential developments and their builders have put the brakes on new construction projects. For builders and developers in the speculative home building market the strategies for earning a living from what they do best and remaining solvent while doing so are limited and challenging.

Many have resorted to building smaller homes using value engineered construction plans, emphasizing quality not quantity. Much more effort has gone into making a home energy-efficient and utilizing the latest green technologies available today. Also, more affordable homes are being built using less expensive, more standardized materials.

Builders have sharpened their pencils to shrink profit margins, incorporated more productive methods to reduce operating costs and upgraded to the latest technologies to streamline project efficiency. Some have even regrouped, combining resources and developing partnerships with others in their field.

But cost saving tactics can only go so far, especially with bank financing for builders and developers remaining problematic. Creative, private financing has been the alternative for some, however, that is not without its own drawbacks. High interest rates and larger upfront contributing costs required of builders and developers can significantly eat into profit margins.

Many home building companies realizing that future success will depend not only on fresh business practices and sleeker operational models that continually produce less expensive, noticeably better homes are now innovating; stressing more creative approaches to buyer’s needs. The option of marketing their speculative homes via 3D virtual house plans is fast becoming the preferred innovative sales tool.

Today’s buyers want things their way. And they expect a say in what they get. For example, many are more interested in practical and reasonably attractive function than simply fancy form. Small efficient floor plans with flexible space are more relevant than grandiose entrances with huge staircases. Instead of guessing what to build and hoping they will come, listen to prospective homeowners, and give them a chance to personalize each project.

That is why many open-minded builders, thinking outside the box, have been pre-selling semi-customized versions of model homes, through computer modeling of 3D house plans. By providing several base floor plans with full computer generated 3D color views of both the interior and exterior of the proposed new home plan, builders and developers are able to market their projects with the least amount of upfront costs and preparations.

This relatively inexpensive, cost-effective market strategy is a win-win situation worth considering. Builders don’t have to spend a dime in advance on home construction materials or labor costs without knowing the end results. Their sales team and physical presence can be significantly reduced – think virtual office. Actual site visits to model homes would not be encumbered by bad weather or scheduling hassles. Virtual tours would be available on the company website featuring all 3D imagery of the home plans and accompanied by detailed lot information, pricing options and customizations or upgrades.

For a buyer, who can now “shop” from the convenience of his or her home, an initial “walk-through” doesn’t waste either party’s time. With virtual 3D modeling of floor plans future homeowners can see what the proposed residence will look like and get a good impression of spatial relationships within the layout. They can view color options and material choices with respect to exterior siding, trim details and interior finishes.

Buyers still crave customized spaces that look and feel more like unique personal expressions. Starting from the pre-designed computer generated floor plans; buyers would be able to interact with pre-packaged upgrades, color and material choices and other customizable options. All material and finish details such as lighting, fixtures, hardware, appliances, flooring, paint color and exterior siding can then easily be selected and pre-priced. Contracts could be finalized with the least amount of effort.

The marketing strategy of pre-selling new home construction with 3D house plans is an effective method not only for large developments but is especially beneficial for small builders with very little capital and no sales team. A number of our small builder clients with one or two building lots in their inventory have chosen to pre-sell with 3D house plans rather than start risky construction projects on speculation. The money invested in architectural design work pales in comparison to the financing of building construction. And the peace of mind gained from knowing that the project is paid for works wonders on reducing job stress.

Marketing speculative home construction through pre-designed customizable house plans and computer generated 3D modeling is fast becoming the new norm. We have seen this trend both locally and nationwide where future homeowners have a say in the design and construction of their new home and builders have found a new niche for maintaining a profitable business.

Luxury Home Builders Can Help You Build a Unique Home Filled With Style

It’s been said that there’s room in the marketplace for all buyers, so why not think about indulging in a bit of luxury? If you’ve already worked so hard to save up for your home and made sure that you have things moving in the right direction, there’s no one that can stop you from getting the home that you’ve always wanted. While most people tend to buy a house that’s already been built, there’s nothing that says that you have to follow suit. If you truly want to get a house that reflects your own unique sense of style and practicality, then it’s up to you to pursue a home builder. However you don’t want to just go with any home builder, naturally. You want to make sure that you’re going with luxury home builders that can really transform the space that you have to work with.

There’s benefits to working with luxury home builders. The biggest benefit would be that they tend to use higher level materials to really give you the house that you’ve always wanted. While its’ true that this doesn’t have to be obscenely expensive, you want to make sure that you’re focusing more on value and long term profitability within your home rather than whether or not you can get the cheapest builder. It goes without saying that the cheaper builder in the market usually will not be the best builder in the market. It also means that you will get a strong guarantee on what work is actually done on the property. Builders that serve the luxury home market know that their reputation is on the lien with each and every house, as people looking for this service definitely tend to talk.

If you’re going to get a great builder for your dream home, you want to make sure that you spend a lot of time during the initial consultation really getting to know them. You will have to work closely with them during the construction of your home. Keep in mind that they will undoubtedly have questions of their own. One of the top questions asked is whether or not you’ve already secured property for your home. If you haven’t, finding the right piece of land will definitely make a difference. The rest is just speculation. You can get a piece of land secured ahead of time, and then go to the builder with our ideas.

You can bring in photos of other homes that you like, as well as clippings from magazines. The more insight you can give the builder into what you’re looking for and not looking for, the better off you will be in the long run.

There is a time and a place to be hesitant, but the world of home building isn’t really one of those ventures. In other words, you need to trust in the creative vision of your home builder. They will want to set up a contract to protect the both of you, but this will also let you know where you will stand during the entire length of the project. Check out an upscale home developer today for a house that’s truly yours in every single way! Good luck!

Home Builder Marketing Tips

Searching for the right home can be a lengthy and stressful process. Buyers, builders and sales agents are often forced to deal with each other for weeks, sometimes months. It can be difficult for contractors and agents to set boundaries and maintain a beneficial working relationship, but it is imperative for the success of their business. Creating happy clients is the equivalent of free advertising; word of mouth is powerful publicity. Buyers who are fully satisfied at the end of the home search process are capable of generating a great deal of future business for builders and sales agents.

There are several approaches to referrals. They can happen naturally, as happy clients start spreading the word. In order for this to occur, builders must take an honest approach. Being straightforward with a potential buyer is the best way for a builder or sales agent to earn respect and trust. If there are problems with the home – or future trouble is anticipated, as in the case of new construction – the buyer has the right to this information. By attempting to conceal shortcomings, builders and agents run the risk of scaring off potential clients and referrals. Communication is key; the happier the client, the better the recommendation.

Meeting and managing the needs of buyers is imperative. A buyer who has a great experience with a builder or agent will forward every detail to family members, friends, co-workers and acquaintances. However, the same rule applies for a bad experience. Regardless of the events that take place or how challenging a buyer becomes, contractors and sales agents need to remain fixated on the power of referral. It does not take long for one outstanding company to become admired in a particular neighborhood and surrounding areas following one successful transaction.

Many builders and agents find it beneficial to implement a referral program. This provides buyers with incentive to spread positive information about the business or company. The motivation can include anything from a future discount to a cash bonus. Clients are very likely to refer their contractor or sales agent to others if it will result in an additional bonus. It is also a great way to keep buyers happy straight through to the end of the project and remind them that their opinions are valued.

With technology at the realm, there is no limit to the influence of online referrals. Several websites exist that encourage clients to leave feedback about a particular company, which can result in either positive or negative exposure. In any case, responses spread like wildfire. Thanks to the Internet, buyers are now able to recommend their builder or agent to complete strangers, creating not only a valuable reference to the world of home buying and building, but also a huge resource for referrals.

Every successful builder and agent flourishes for the same reason; they have worked hard to make a name for themselves and their efforts are appreciated and acknowledged by those involved in their projects. By creating a pleasurable experience for buyers, contractors and sales agents can reap the rewards for months and years to come. A happy buyer equals great response, and great response leads to great referrals.